Over the next two months creating a New Event will become even more intuitive, especially for first-time users. Required event info will be all that's needed to get an event started - and all optional info areas will only appear once a new event, with basic info, has been saved.
All event management functions (invite email editing, event logos, ticketing, open invite management, 3rd party invites etc.) will be grouped in a right-hand 'management' block, listed from most- to least-used. This should make adding and managing the most used and important elements of an event as quick and easy as possible.
Look out later for intelligent guides that remind you of vital tasks until you've completed them - making it easier than ever to never miss a thing.